Tag Archives: marketing

Independent Publishers Unite!!!

I read recently in Business Insider that Amazon’s strategy for making its brick-and-mortar stores successful hinged on three factors: exploiting big data to tailor the store’s offerings to its local demographic; reducing inventory to only a few thousand titles of … Continue reading

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Goodreads Change for Authors

Have you seen the NEW Goodreads pricing for GiveAways? That’s right, authors, giveaways aren’t free promotion anymore!!!

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Book Promotion Checklist

Book promotion by the author is the best way to guarantee sales. Do not expect the publisher to promote your book. You, the author, is expected to do the majority of book promotion. Here are some helpful items to help … Continue reading

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Book Promotion Checklist

1. A short book description There are a handful of reasons you’ll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your … Continue reading

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Using the BISAC Subject Codes

What does BISAC stand for? BISAC is an acronym for Book Industry Standards and Communications. What are BISAC subject codes? The BISAC Subject Heading List (BSHL for short) is an industry-approved list of subject descriptors (or headings), each of which … Continue reading

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Book Promotion Checklist

1. A short book description There are a handful of reasons you’ll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your … Continue reading

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Don’t Get Rejected Before Publishers Even Read a Word

People who work in book publishing always have a ridiculous amount of reading to get through. I once worked on what is pejoratively termed the “slush pile” in the HarperCollins fiction department, where I would often be the first reader. … Continue reading

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